Tove Lo just made 2017's Blue Lips more accessible to deaf communities by dropping a playlist of American Sign Language interpretations of every song on the album.
In an announcement posted to her social media, the "Talking Body" singer explains her partnership with Amber G Productions, an agency for ASL interpreters at live music events. Each of the 12 ASL videos features a deaf performer or an ASL interpreter performing songs from the album.
Back in 2015, the founder of Amber G Productions, Amber Galloway Gallego, interpreted for Tove Lo at Lollapalooza. After multiple of her interpretations at the festival went viral online, MTV News spoke with Galloway Gallego about the importance of accessibility for deaf music fans.
"[Artists] have to care about their deaf community, too," Galloway Gallego said in 2015, "because those are also ticket-buyers; they are also fans. The deaf concertgoers, they want to also have access."
See full content at https://www.mtv.com/news/jrcz1x/tove-lo-asl-videos-blue-lips.