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Featured In Revolver Magazine: See Metallica's American Sign Language Music Videos For Every Song on '72 Seasons'

  • Apr 25, 2023
  • 1 min read
Shelby portrays the Metallica song she is interpreting while wearing a black short sleeve shirt. She is on the right while Metallica's official music video is on the left.
Credit: Revolver Magazine

First major rock band to release ASL interpretations of every song on an album


Earlier this month, Metallica announced that they'll be the first major rock band to release American Sign Language (ASL) interpretations for every song on their new album.


The thrash legends have partnered with ASL interpreting company Amber G Productions and the Deaf Professional Arts Network to make inclusive versions of their 72 Seasons visuals.


Last week, Metallica dropped an ASL video for the album's title-track, and today (April 25th), they've released ASL music videos for all 11 other songs on the record. 


3 Comments


Aria
Aria
Mar 01

Featured in Revolver Magazine, Metallica has taken an incredible step forward in inclusivity by releasing American Sign Language music videos for every song on their album '72 Seasons.' This groundbreaking move not only highlights their commitment to reaching a broader audience but also showcases the power of music https://sites.google.com/view/the-pokiesaustralia/home as a universal language. It’s a reminder of how creativity and accessibility can come together to create something truly impactful. This innovative spirit brings to mind The Pokies, where the focus is on delivering experiences that feel fresh, engaging, and inclusive.

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Nora
Nora
Feb 27

Revolver Magazine just featured Metallica’s incredible project: American Sign Language music videos for every song on their "72 Seasons" album! It’s amazing to see how they’re making their music accessible to the https://www.afp.gov.au/crimes/cybercrime Deaf and hard-of-hearing community. This effort not only highlights the power of inclusivity but also shows how music can connect with everyone, regardless of how it’s experienced. Metallica continues to set the bar high, both musically and socially!


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Debra
Debra
Feb 25

Metallica has made history as the first major rock band to release American Sign Language (ASL) interpretations for every song on their new album, setting a new standard for inclusivity in the music industry. Partnering with Amber G Productions and the Deaf Professional Arts Network, the band has created ASL music videos for all 12 tracks on 72 Seasons, including the title track, which debuted earlier this month. This groundbreaking effort ensures that their music can be experienced by an even wider https://adstandards.com.au/codes-and-cases/codes audience, showcasing their commitment to connecting with fans on every level. It’s a move that mirrors the spirit of Grand Rush, where the focus is on creating an experience that’s accessible, engaging, and memorable for everyone.

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